Join the HAUS OF ACE!

[Mikey]

What is the Haus Of Ace?



The best way to explain it is to tell you what it was inspired by - the "Haus Of Gaga"! And the Haus Of Gaga is this:

The Haus of Gaga is pop singer Lady Gaga's personal creative team and is responsible for much of her distinctive style. The Haus creates most of the clothing, props, stage sets, and makeup for Gaga's live performances and other visual representations of her work, as well as individual pieces that artistically represent the style and themes emphasized by Gaga. These creations are brought together in combination with other creations and sound to create a complete collection for music videos and other appearances. Some of the Haus's more famous pieces include the "Disco Stick" (a long chrome pole with a crushed acrylic dome that emits light) and the "iPod LCD Glasses" (a pair of glasses with two iPod Classic screens instead of lenses).

So in a nutshell, they are collaborators. Muses.

That's what we - the HAUS OF ACE - want to be, muses for Ace Of Base! Do you have any music ideas? Creative ideas? Music video ideas? Coverart? Drawings? Fashion? Style? Promotion ideas? Touring ideas? Technological concepts? We could make Ace Of Base trendsetters!

There are a lot of creative Acers out there. We CAN work together as the Haus Of Ace and throw all of our ideas together, a big melting pot that the band can look through and possibly get inspiration from. Maybe you know of a way the band can get promotion without spending a lot of money! Maybe you're a technical person -- maybe you have ideas that the band could incorporate in their concerts that would make them stand out more!

If you want to help the band, and you've got ideas - POST THEM! There's nothing off limits. If there's a music video that inspires you, or a fashion picture, or a website or game that promotes bands - share! Post in this thread, and chat in the chatbox!

We are the HAUS OF ACE! And we'll do whatever it takes to get the band inspired, energized, and promoted in the way that they DESERVE to be promoted! We can help them be a success again.

[Mikey]

[Mikey]

I like the idea of a harder, edgier Ace Of Base.

[Chad Linden]

Great! Cant wait to hear creAtive ideas

[Münchhausen]

YEAH!!! love the idea!

[Mikey]

Last night, Georges had some awesome ideas about Ace Of Base on Second Life. Can you post some info about that please Georges?

[sharmistha]

Jonas, I am not the perfect AOB fan nor do I claim 2 to be the biggest fan.....but if you ever considered me a "sincere" fan 4 a moment, then maybe you will find some sense in what I say here ...If you happened to read this that is. Honestly, IMO the only person in the world who is in a position to give you sound advice regarding the direction your band should take is the RECORD EXECUTIVE. There has to be one RC chief somewhere on this planet who "believes" in you and is willing to push you simply bec he/she believes in you and your music. IMHO...since the video era dawned, it has not been just about the music, it has been about music, image, marketing, and promotion and how all of these elements work together as a whole. To me, U are the biggest songwriter of the 90s and I still support your music. It is also wonderful that you take advice from fans...but I think we are the END, not the means... as far as a record is concerned ...unless of course one of us is in the business of marketing a record. I think strategy is the key here, and we all know that the rec company chalks out a strategy based on current tastes and trends in music.

Some 90s artists have revived themselves commercially. A very good example is JENNIFER LOPEZ. She partnered with a top producer /artist(pitbull), recycled an old song (great choice..Kaoma's Lambada) and the result..summer smash "On the Floor". Jen is no singer, but she turned out to be a smart market player. I mean anybody would be down in the dumps after being dropped by Sony, but she recovered. She succeeded bec she had the right marketing people around her.

[Mikey]

I think Jonas knows more than most record executives...

[Rod]

I agree with sharmistha somewhat, but it absolutely won't hurt if we as fans can participate and "advice" the band in some aspect. My ideas are merely bonuses to what they can offer us, not exactly telling them the direction of their music or what to do, that's up to them really.

[Rod]

Well, since this is a creative acers thread, here goes my idea.---

ACE of BASE: Remixed and Mashed up Project

Every X period of time (weekly, bi-weekly or monthly, up to Jonas), there's a poll in the Ace of Base facebook with 3 or 5 songs to be choosen (be it released or demos). The most voted song by fans is shared by Jonas both in acapella and instrumental versions, so those acers who can make remixes and mashups make their own version of the song. The band tried this twice, first with Koblo back in 2008 and later with Indaba.

This way through Facebook, you don't have to spend any more money on other platforms since Facebook allows direct contact with the fans. The acapella and instrumental version can be uploaded to reverbnation or even as single .ZIP file to fast file sharing sites such as Mediafire (VERY recommended!).

This project could also revive old demos never released to the public! Take for example, The Wizard. It gives us Acers the possibility to revive that song and remix it to 2011! How exciting for both Jonas to see his songs revived and for acers to work on songs they've never heard before up until now!

[aob80]

My ideas:

- after every Ace Thursday they should use Facebook questions aplication to ask what is fan's fave demo from last round.

- open google+ official account - it's still less popular than FB, but as I see many big artists already have it

[joseluisaob]

good idea!

[LinnieNL]

I love this idea. Maybe I did not study media & entertainment management for nothing - LOL. I will get thinking about this!

[aob80]

Idea for Ace Thursday.

We can see hundreds of "likes" after every AT, but unfortunately not so many "shares" which are really helpfull if we want interest more people and bring them for AOB's facebook. So how to increase it?

IMO Jonas should ask people to share links on their walls and he could announce that if there will be enough "shares" (for example 150 or more - he could start from 100 in the begining) for every song posted in the round then he will post bonus song in next Ace Thursday as a "thank you for great promotion".

So it would be 3 songs per Ace Thursday + bonus song if people will be sharing enough. What you think?

[Münchhausen]

Ask VEVO in YouTube to post all AOB videos!

They already have a channel for them but is only A4U there and is locked! A4U has more than 400.000 views there, more than in AOB's channel, so if they unlocked the video it'll get thousands more! It's a shame because vevo is very popular, people watch from one to another video! And they could add all the videos from the band, the old ones too. Jonas, Ulf, you can contact them to do that, it will be a good way to promote aob's new music in USA and all countries from America!

It would be interesting to have an official channel in VEVO like well-known artists with all the AOB videos and new ones worldwide!

It's just an opinion

Cheers!

Lea